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Akada

As an early design hire at Cognitive labs, I led experiences on multiple surfaces which helped the company grow 3x in size and reach a 40% increment in valuation. One of the products that I worked on is Akada.

Summary

I was responsible for the digital experience of all digital products designed and developed by Cognitive labs.

We continuously develop new and improved old client products on various platforms through modern design and software development practices.

Hired a small design team of product designers to create experiences on web, iOS and Android.

Drove revenue growth by influencing product, marketing, and customer support functions as a vital leadership team member.

I left Akada (Cognitive Labs) after building a team of 3 designers (including a successor to the role).

Role

Lead Product Designer

Core Responsibilities

Creative Direction, Management, Product Strategy, Competitive Analysis, Guerrilla Usability Testing, User Flows, Interaction Design, and Visual Design.

Timeline

2021 -2022

Overview

Akada caters for everything from registration of institutions, to applying for facility inspection and also seek to link institutions with their students by providing necessary information across all board.

Their unique value proposition offers all educational stakeholders i.e government bodies, agencies, institutions, and students, a platform to collaborate effortlessly.

The problem of intellectual property is one of the biggest in the creative world, most especially while outsourcing to developers. Most businesses make developers and other creatives sign a NDA (Non Disclosure Agreement) to safeguard their interest but with the developers having access to the source code, the businesses are still at the mercy of the developers.

Result

Consistent uplift in overall conversions despite an increase in daily traffic.
 Lowered average educational registration waiting time by 15x over 8 months.
 I was a key stakeholder in building the payment solution (now Paycura) that had a significant impact in increasing average institutional registrations per institution.
 The product and solution is currently been integrated into a African country educational system with over $24 million valuation.

For confidentiality reasons, I have omitted the actual values for this metrics.

Key projects at Akada

I worked on many more projects during my time at Akada (Cognitive Labs); if you’re interested in hearing about any of them, reach out to me.

Project 1

Akada Registry

Bridging the gaps between institutional processes (Registration, inspections)

Business need

  • Increase app downloads
  • Increase educational institution registration
  • Encourage trust in government oriented services
  • Reduction of waiting time to apply for inspection
  • Ability to follow-up process.
  • Transparency.

Goal

Design a solution that assists educational bodies to manage their process while catering to different scenario and audiences.

Role

I led this project’s design, strategy, user reserach, and branding and collaborated with product and marketing teams.

Results

54% increment in number of institutions completely registered and inspected within 6 months

2.5x increase in funds generated

100% of all processes application monitored in real-time.

For confidentiality reasons, I have omitted the actual values for this metrics.

Project 2

Improving onboarding for Agencies and institutions.

I redesigned the overall design system from scratch. To make the product scalable and consistent across board.
Read the full case study

Business need

Akada was a newly launched product figuring out its product-market fit. Institutional representatives (agencies) Merchants required additional handholding to set up their accounts as easy as possible and get right to the solution.Over 60% of new institution accounts churned before their 30-day free trial ended.

Goal

Design a solution that assists educational bodies to manage their process while catering to different scenario and audiences.

Role

I led design, product strategy and collaborated with other key stakeholders at identifying and prioritizing key initiatives.

Results

64% higher onboarding completion.

156% increase in active merchants

6.7% uplift in paying subscribers

For confidentiality reasons, I have omitted the actual values for this metrics.

None of this would be possible without a wonderful, agile team of designers, engineers, product managers, business analysts, and marketers in Kent, United Kingdom and Lagos, Nigeria.

Project 3

Akada's design system

I redesigned the overall design system from scratch. To make the product scalable and consistent across board.

Business need

Akada was a newly launched product figuring out its product-market fit. Institutional representatives (agencies) Merchants required additional handholding to set up their accounts as easy as possible and get right to the solution.Over 60% of new institution accounts churned before their 30-day free trial ended.

Goal

Design a solution that assists educational bodies to manage their process while catering to different scenario and audiences.

Role

I led design, set up the framework, shared best practices and collaborated with the engineering team on a 4-month project.

Results

95% coverage for the design system

Faster implementation speed

Improved app performance

Improved team performance

None of this would be possible without a wonderful, agile team of designers, engineers, product managers, business analysts, and marketers in Kent, United Kingdom and Lagos, Nigeria.

Project 4

Akada's brand refresh

Business need

Akada was a newly launched product figuring out its product-market fit. Institutional representatives (agencies) Merchants required additional handholding to set up their accounts as easy as possible and get right to the solution.Over 60% of new institution accounts churned before their 30-day free trial ended.

Role

I led web design, branding while collaborating with the marketing team. I also brought in an outside illustrator to assist me in creating the illustrations and iconography for the brand.

Results

Improved app performance

Improved team performance

None of this would be possible without a wonderful, agile team of designers, engineers, product managers, business analysts, and marketers in Kent, United Kingdom and Lagos, Nigeria.

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