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It is funny but true that the most strategic people in Lagos are probably the most disorganized, like the Danfo conductors that never have “change”, never in their lives or the drivers that always act as if the conductor is his boss and not the other way around. If we study these people better, there is a lot that we might learn from them because as disorganized as they are, they have a system, a system that actually works and I dare say that they are “badass strategists” and this is why I said that. I think I should start by saying, this article has nothing to do with design but everything to do with strategy.
An impostor is a person who pretends to be someone else in order to deceive others, especially for fraudulent gain (dictionary meaning). For the sake of this post, let’s say it is pretending to be someone else.
Syndrome means a group of symptoms that consistently occur together or a condition characterized by a set of associated symptoms.
Citymapper already combines some features of Trainline and Google Maps, and even does it better, except for the fact that it doesn’t allow you to pay for tickets yet. It takes you from your home, lays out a path for you to where you can board or book either a bus, train, or tram, and takes you to your destination on foot….
90% of rebranding leads to a form of disagreement between the external body that did the rebranding and the in-house design team. It is always a crazy thing. It is more like when you leave your regular barber/ hairdresser for another one then you return a month later, to your regular barber…
Victim blaming is one of those things. Before I worked on this project, I never knew that I was doing it and I am sure I am not the only one because I was ignorant to the fact – it wasn’t my fault, I didn’t know. The purpose or the objective of the project was to make people see it, realize it…